Salesforce provides CRM-based functionality for business processes ranging from marketing to sales. Also, it offers industry-specific solutions like Salesforce Health Cloud or Commerce Cloud that support ecommerce. Salesforce is widely recognized as the go-to cloud CRM and salesforce automation vendor, popularizing SaaS and disrupting business technology early in this millennium. More recently, however, Salesforce has expanded beyond CRM by offering cloud-based business solutions tailored to your industry, role, or need.
Starting to learn all about Salesforce products can be intimidating for newcomers. In this article, we will introduce and list the vast offerings currently available from Salesforce - we will group these offerings according to categories, business size, and user roles or requirements so you have an overview of them all and know which are appropriate for your organization. Our explanation should help narrow your search and choose products best suited to you and your business.
What Is Salesforce?
Salesforce.com, Inc. is an industry-renowned cloud computing pioneer known for its CRM product - one of the industry's most sought-after. They also provide CRM for Sales and marketing and an overall Customer Success Platform solution to manage interactions between prospects and customers to drive growth and success in your business.
All Products of Salesforce
Salesforce CRM is the cornerstone of the Salesforce platform and serves as more than a simple contact manager; it tracks your sales activity for every lead, client, and opportunity that passes your way. Built on a pay-as-you-go model that dramatically reduces implementation costs using cloud technology instead of expensive servers installed in offices worldwide.
Salesforce is evolving its products into an all-in-one customer success platform tailored to you and your needs. To do this, it has created various CRM categories and systems. Incorporating tools and modules that enhance each other, these products should all work seamlessly together. Here are some key Salesforce products worth investigating.
Salesforce Sales Cloud
Salesforce Sales Cloud, commonly called Salesforce CRM, is a CRM tool used for customer relationship management (CRM). It helps businesses find new customers, close deals more efficiently, and drive growth within accounts. Some of its key features include lead management, contact management, and opportunity management.
Salesforce Sales Cloud offers three fully customizable CRM editions: Lightning Professional is designed for any team size at 75 dollars/user/month; Lightning Enterprise can create highly tailored CRMs ($150/user/month); while Lightning Unlimited gives unlimited CRM features.
Salesforce Essentials
Salesforce Essentials may be your ideal solution if the prices of other CRMs are too steep for you. It provides small businesses with a standard set of account and contact management features for just $25/user/month - ideal for accommodating up to five users.
Salesforce IQ
Salesforce IQ by Sales Cloud combines Sales Cloud and Email integration into one product with built-in intelligence that empowers salespeople to provide outstanding customer service to all their customers and sell intelligently. This technology leverages relationship intelligence for businesses of any size to gain deeper insights into customer relationships.
Salesforce CPQ
Salesforce CPQ is an essential feature of Sales Cloud that enables you to sell and invoice in a single platform. Now you can provide full customer support - from lead generation through customer retention - without losing sight of customer care altogether. Your sales team and channel partners can use its tools to quickly configure, quote, and price even complex deals with ease. Furthermore, its automation advanced features help ensure price approvals and discounts to optimize revenue and margins.
Utilizing this solution, it's simple to offer subscription-based, one-time-only, or usage-based pricing when launching new products. It streamlines complex billing requirements such as electronic payments and cash collection while offering solutions such as product configurators, price and quote business systems, proposals/contracts for orders/renewals, and subscription billing automation, business process automation and automation solutions.
Salesforce Data Management
Salesforce Data.com, Salesforce's native and comprehensive customer data management solution, is built right into its technology platform. Your team can use Data.com to access insights and contacts directly within Salesforce; three basic plans are available depending on your requirements: Clean (clean data),Prospector (prospector data),and Connect (connect data).
This year, Salesforce released Lightning Data as another data solution on its AppExchange. It provides third-party apps that integrate seamlessly with salesforce trailblazer to enrich CRM data for sales, marketing, and business strategies. Using Lightning Data effectively requires Sales Cloud and Service Cloud subscriptions from Salesforce.
Salesforce Service Cloud
Salesforce Service Cloud is an application specifically designed for customer service. It enables companies to deliver more individualized service via different channels such as live chat and email. Your agents can access all pertinent case information from any department, thus increasing productivity. Furthermore, customers can search for answers independently using an interactive self-service portal with custom branding to reduce cases.
Salesforce Live Agent
The solution has expanded digital channels of service. Salesforce Live Agent features a customized chat that enables real-time engagement between you and customers online and through the app via Snap-ins (for an overview, read here). Each live chat can also be linked directly to customer profiles for tailored support to enhance the overall customer experience.
Salesforce Live Message
Salesforce LiveMessage, on the other hand, is a mobile message solution that enables businesses to stay in contact with customers while they're out and about. Customers can select to engage in personalized dialogue within their preferred messaging app, such as SMS or Facebook Messenger, and have conversations that matter to them.
Salesforce Field Service Management
Salesforce Field Service Lighting is one of the services provided by Service Cloud that connects your workforce to onsite service, improving first-visit resolution and job management. Users can access van inventories, job schedules, and knowledge articles without internet connectivity - making this solution ideal for any field service role; packages exist for employees (mobile employees, dispatchers, and contractors) and contractors that will meet your specific requirements.
Salesforce Marketing Cloud
Salesforce Marketing Cloud, a cloud-based marketing automation platform, allows marketers to craft relevant and tailored journeys using customer relationship marketing principles for all devices and channels. With this tool, marketers can easily manage individual customer interactions and engagements throughout the customer life cycle.
Marketing Cloud Products
Here are Marketing Cloud's integrated customer journey solutions.
- The Salesforce Journey Builder: It is an online tool that facilitates creating personalized, connected experiences across channels for each customer interaction during each stage of the life cycle. As a B2C Journey Management tool, this B2C Journey Builder enables you to establish customer relationships and experiences, align marketing messages in each channel and quickly adjust to meet customers' changing needs.
- The Salesforce Email Studio: An email platform designed to allow for simple yet sophisticated email campaigns using 1-to-1 messages, the Salesforce Email Studio brings data together from all departments for effective and smart email marketing campaigns - even profile information can help refine subscriber lists!
- The Salesforce Data Management Platform: Strengthen customer relationships by capturing and centralizing customer data. Maximize any data source to enhance customer relationships across each channel, capture complete profiles for every individual data subject and uncover hidden insights for more meaningful business decisions.
- Salesforce Advertising Studio: It was developed to bridge CRM and marketing data with digital ads. You can leverage CRM data for Facebook, Google, and display advertisements. By connecting channels, you also gain consistency while discovering new prospects by analyzing client behavior analysis of high-value clients.
- Salesforce Mobile Studio: With this marketing solution, you can reach your customers via mobile messaging, SMS marketing, push notifications, and group messages. Using customer preferences and behavior as the basis for creating highly targeted MMS/SMS messages for delivery, targeting them effectively to drive engagement.
- Social Studio: Social Studio provides an all-in-one marketing and social media solution, making content creation, review, and publication across various networks easier. Plus, you can monitor all marketing and social media activity from a single interface!
- The Interaction Studio: Your one-stop-shop for real-time monitoring and management of customer experiences in real-time. This platform gives you cross-channel insights for consumers at any point on any channel; optimizes customer engagement through real-time engagement optimization; synchronizes every interaction; triggers events via Salesforce sales marketing service solutions in real-time communication.
Salesforce Community Cloud
Salesforce Community Cloud allows you to form an inclusive community around your business that includes customers, employees, partners, job candidates, agencies, suppliers, vendors, and retail stores. Its online platform fosters communication, collaboration, data sharing, and record management on any device.
Salesforce Platform
Salesforce Platform is a Platform-as-a-Service (PaaS),providing all the essential tools and services you need to build apps quickly. CIOs can quickly and easily build apps for any device or language using no-code builders and enterprise powerful features built into Salesforce's cloud environment. Apps developed using Salesforce can extend service and sales solutions by automating business processes across departments like marketing, finance, and legal - as well as extend the reach and functionality of service and sales solutions by developing apps tailored specifically for them.
Salesforce Einstein
Salesforce Einstein can be an excellent solution for business analytics. As a mobile-first platform that works with data from any source, this solution offers an attractive mobile interface and user-friendly data visualization while offering instantaneous cloud speeds at scale.
Salesforce Analytics Cloud
The salesforce+ Analytics Cloud powered by Einstein Analytics allows you to connect data from different sources and generate interactive views. Einstein Analytics products include Sales Analytics, Service Analytics, B2B Marketing Analytics, Einstein Analytics Platform, and Einstein Discovery. Their analytics apps were created to help uncover insights, explore data and take immediate action across any device for every member of your team.
Salesforce Collaboration
Quip is a product for content collaboration that allows teams to work together remotely using desktop computers and mobile devices in the cloud. It integrates Salesforce with real-time chat and sharing spreadsheets and slides - perfect for sales, service, marketing, and IT teams.
Quip, Salesforce's collaboration tool, makes importing documents from Google Drive or Dropbox, Microsoft Word, Evernote accounts, and email easy. Plus, you can create documents and spreadsheets through Quip! With unlimited storage, customer support, and integrations, Salesforce provides two pricing plans, starting at $10/user/month. At the same time, Quip Enterprise costs $25 per user per month for access to Salesforce APIs, integrations, and support services.
Salesforce Commerce Cloud
Salesforce Commerce Cloud helps you grow your business faster by converting more leads to customers. It integrates all touchpoints to unify the customer's purchasing experience. You can get a 360-degree overview of your orders, inventory, and other activities. Mobile commerce is also available, with optimized features such as mobile-first payment methods and micro-moments.
This solution, available in B2B Commerce, B2C Commerce, or end-to-end unified ecommerce, is used most commonly by senior executives and those responsible for the brand's store and customer experiences.
Salesforce Integration Cloud
Salesforce Integration Cloud's integration platform connects SaaS and enterprise apps, including the MuleSoft Anypoint Platform. Salesforce users can utilize the MuleSoft Anypoint Platform to seamlessly link systems together and deliver connected customer experiences, regardless of whether or not the customer experience originates in Salesforce itself. Following Salesforce's acquisition of MuleSoft, Anypoint Platform was added as part of Salesforce Integration Cloud; enterprises can surface data wherever it resides and create connected experiences through multiple channels and touchpoints for optimal experience delivery.
API-led integrations are designed for future-proofing, so you don't have to worry about inflexible code. Teams can reuse integration assets for previous projects or create innovative strategies; features include advanced protection policies, configurations, and runtime engine capabilities.
The Salesforce Industry Products
Salesforce provides industry-specific products designed to address specific business challenges and enhance operations. Salesforce also offers industry-specific products designed specifically for your industry.
● Salesforce Financial Services Cloud: Leveraging Einstein artificial Intelligence and Lightning technology, Salesforce Financial Services Cloud helps financial institutions provide more connected experiences for customers. It offers banking and wealth management support to financial advisors, bankers, business executives, insurance agents, service operations managers, and IT executives.
● Salesforce Health Cloud: With this software solution, you have access to individual profiles of patients, including demographic and clinical/non clinical information, communication systems, membership/claim systems, EHR data, medical devices/wearables data, as well as wearable devices/wearables - everything needed for registration, scheduling, reminders and secure communication with them.
● The Salesforce Government Cloud: This integrated platform streamlines workflows and facilitates improved communication within government agencies, including federal, state, and local government contractors and defense agencies.
● The Salesforce Philanthropy Cloud: This platform serves as a global network connecting employees, customers, and partners with causes that matter most to them. You can identify causes and volunteer opportunities based on employees' preferences, philanthropic histories, and locations.
Conclusion
Although each organization has its own specific needs and goals, all organizations ultimately share similar results: to gain more loyal customers while increasing team productivity and decreasing costs. Salesforce consulting makes these tasks simpler and faster.
Salesforce products were created to enhance customer relationships and revolutionize businesses' business. Once familiar with them, you should understand each product's purpose, benefits, and how they all fit together seamlessly.
