Localized landing pages for contractors

The idea

A contractor in a metro area serves 30 suburbs but ranks in exactly one: the city on their homepage. The fix has been known for a decade — a page per service per suburb with local schema and reviews — and local SEO agencies charge $1,000-2,500 a month to execute this exact playbook by hand, slowly. The playbook is mechanical enough that most of the agency invoice is markup on templated work.

RankAI proved businesses pay for autonomous SEO output, not advice. Local service-area pages are the more winnable version of that promise: low-competition suburb keywords, a known page structure, and — the part generic content tools can’t touch — call tracking that converts rankings into a monthly report saying 14 recorded calls came from these pages. When the invoice justifies itself in phone calls, churn conversations end. One strong niche case study (epoxy flooring is ideal: visual, high-ticket, low competition) seeds an entire trade through contractor Facebook groups.

Who pays

Local service businesses — contractors doing $300k-3M a year in trades like epoxy, roofing, fencing, HVAC — pay $99-249 a month, a quarter of what the agency quotes for the same output. The owner buys it, and the recorded-calls report is what renews it. Distribution: trade-specific Facebook groups and forums, one deep case study per trade, partnerships with the software those trades already use (quoting tools, CRMs), and cold outreach showing the contractor a live mockup page for their own suburb.

MVP scope

• Onboarding wizard building the service-x-suburb matrix from trade, radius, and GBP data
• Claude-generated pages with local differentiation, review embeds, and LocalBusiness/Service JSON-LD
• Hosted pages on subdomain with throttled publishing schedule and auto-sitemap
• Twilio tracked numbers per tenant with call log, recordings, and a monthly ROI email
• Stripe tiers by page count
• Skip for v1: own-domain CNAME hosting (tier-2 feature, ship subdomain first), GBP post automation, review-request campaigns, multi-location franchises, Spanish pages

Build ServiceRank, a platform that generates and hosts localized service pages for contractors. Stack: Next.js with per-tenant dynamic routing and ISR for the hosted pages, Claude API for page generation, Postgres, Twilio for tracked phone numbers.

Core flow: 1) Contractor onboards: business name, trade (epoxy flooring, roofing, HVAC, etc.), home city, service radius, photos, license info, and a Google Business Profile link to pull reviews. 2) The app builds the suburb matrix — every service x suburb combination within the radius, e.g. epoxy-garage-floor-coating in Frisco. 3) For each combination, Claude generates a genuinely differentiated page from structured inputs: suburb-specific intro referencing local housing stock and drive time from the contractor's base, service FAQ, pricing-range block, embedded reviews mentioning nearby areas when available. 4) Each page ships with LocalBusiness and Service JSON-LD schema, and a Twilio tracked number unique to the tenant — calls forward to the contractor's real line, get logged with source page, duration, and optional recording. 5) Pages host on a subdomain or the contractor's own domain via CNAME; sitemap auto-submits to Google Search Console via API.

Pages (app side): onboarding wizard, page manager with per-page traffic and call stats, call log with recordings, monthly ROI report, billing.

Non-obvious details: throttle publishing to 5-10 pages/week per site — bulk-publishing hundreds of pages on a fresh domain trips spam detection. Inject unique local data (permit requirements, weather patterns per trade) to avoid doorway-page thinness.

Pricing: $99/mo (25 pages), $179/mo (75), $249/mo (200 plus own-domain hosting).